Competitive Action Support for Business


Terry Frazier – Founder and President, Senior Analyst, Head of Program Development
Certified Intelligence Professional (CIP)

Terry W. Frazier

Terry Frazier (LinkedIn profile) has been studying, analyzing and writing about markets for nearly two decades. His work spans multiple industries — including banking and financial services, healthcare, insurance, logistics, manufacturing and transportation.

He has successfully helped Fortune 1000 companies across the U.S. to focus new product launch plans, enter new markets, improve processes and capitalize on unique combinations of their existing products and services.

Today he focuses on helping companies spread competitive thinking and analysis skills across their organization to increase strategic buy-in, improve decision-making and increase success rates for new products, new initiatives, and market entries.


Terry previously served in senior consultant, adviser, and research manager roles for InfoTrends, Doculabs, Madison Advisors, and IDC. He has published multiple market and vendor analysis reports as well as white papers, trade journal articles and strategic briefs. He was a Founding Director of the CRM Association – a nationally chartered, non-profit group formed to help companies build and sustain long-term client and partner relationships. He is certified by the Academy of Competitive Intelligence, a member of Strategic and Competitive Intelligence Professionals and a member of the Institute of Management Consultants. He holds a B.S. in Journalism from the University of Texas at Tyler.

Ty Beard, J.D. – General Counsel and War Game Simulation Advisor

TyBeard-b-wTy Beard (LinkedIn profile) is the founder of Beard and Harris, PC, a Texas business law firm specializing in merger/acquisition law and negotiation, business structuring, succession planning, asset protection planning and corporate tax planning. In 2006, he founded ETI Investments, Ltd., a private equity group specializing in technology ventures. He’s currently on the board of directors of Tango Networks, Inc.

He earned his B.S. in History from the University of Texas at Tyler in 1988. He earned his Juris Doctor degree from Southern Methodist University School of Law in 1996. He’s a member of the National Rifle Association, Mensa and the State Bar of Texas.

For 31 years, Ty has been a dedicated student of military history and an avid wargamer. He has designed several wargames including the A Fistful of TOWs series. A Fistful of TOWs covers tactical combined arms operations from 1915 through the near future and is even used as an informal training aid by a number of military officers. It also has the largest set of vehicle and gun data ever published in an individual rule set. And, as far as we can tell, the largest set of army lists ever printed in a single volume.

Steve Dunbar photoSteve Dunbar – Senior Consultant, Business Model and Competitive Innovation

Steve Dunbar (LinkedIn profile) is a business strategist and business model innovator in the fields of multi-format and digital information delivery. He has 25 years of experience – including senior-level management positions – in marketing, business development, process engineering, technology and application development, advanced operations and product/service commercialization for companies such as 3M, iUniverse, and TextCentric.

Steve holds a B.S. in Chemical Engineering from the University of Minnesota and is a published fiction author. His business strategies and detailed attack plans have allowed companies to slice millions from their cost structures, and enabled multi-million dollar funding for two successful startups. His specialties include identifying lucrative market verticals and benchmarking competitors.

Sean Murphy, Ms.E. – Consulting Partner, early customers and early revenue for new products

Sean MurphySean Murphy (LinkedIn profile) is the founder of SKMurphy, a consulting firm for market and business development in the software industry. He has 25 years of experience as a software engineer, engineering manager, project manager, business development specialist, and product marketer with companies such as Cisco Systems, 3Com, AMD, MMC Networks, and VLSI Technology.

Sean has a BS in Mathematical Sciences and an MS in Engineering-Economic Systems from Stanford. He has helped clients with offerings in electronic design automation, artificial intelligence for design and construction, web-enabled collaboration, search, text analytics, and medical services quality improvement. Companies he has worked directly for include Cisco Systems, 3Com, AMD, MMC Networks, and VLSI Technology.